Social Media
CUNY Graduate Center
Social Media Content Creation and Copywriting
Role
Video Producer & Writer
The CUNY Graduate Center is committed to education for the public good and one of the largest doctoral-granting institutions in the country. They are the only public institution in New York City to hold the prestigious Carnegie R1 classification, indicating the highest level of research activity, and one of 29 doctoral institutions classified as a Fulbright HSI (Hispanic-Serving Institution) Leader.
About
Identify, write, and produce compelling profiles about current students, esteemed faculty, alumni, and school administration, in order to highlight their achievements, research, and the impact of the Graduate Center on their career journeys — raising the profile of the institution as well.
Opportunity
Each profile included a short-film length video, cuts for social media (Instagram, YouTube, Facebook, Linkedin, X, and Bluesky), copywriting, and an accompanying written story that would live on the school’s news and events website in perpetuity. Check out the full-length video stories here!
Distribution
Key Numbers
(as of 6/2025)
All-Time Video View Count
74,586
Average Engagement Rate
3.3%
GC Engagement Rate on IG ~0.26%-0.84%
Top Engagement Rate (Single Video)
7.35%
Top View Count
(Single Video)
24,109
Sample of Social Media Short-Form Video for @TheGraduateCenter
Sample of Social Media Copywriting & Engagement for @TheGraduateCenter
