Social Media

Columbia University — Center for Career Education (CCE)

Social Media Strategy, Account Management, Content Creation

Role

Associate Director of Event Management and Communications

About

Columbia University’s Center for Career Education (CCE) provides ambitious undergraduate students (new and continuing) with steady 1:1 career support, rich experiential learning and skill-building opportunities, and a robust calendar of programming to help them connect with recruiters and an extensive global alumni network.

Objective

Refreshing CCE’s Visual Identity To Reflect A Diverse, Ivy-League Student Body on Owned Social Media, OOH/ Digital Billboards, and Newly In-Person Following the COVID-19 Pandemic

Opportunity

When I joined the team in 2022, the university was preparing to return to in-person operations for the first time since the onset of the COVID-19 pandemic in March 2020. CCE now needed to (re)connect with a cohort of undergraduate students that may not have engaged with the Center or even stepped foot on Columbia’s Morningside Heights Campus yet. Among the challenges were a major office relocation taking place days before the Fall 2022 semester began and a bank of pre-existing social media graphics that received low engagement.

Key Numbers

(as of 11/2023)

Top Reel View Count

9,032

Impressions (Jul’22-Jun’23)

272,661

Students Served

4,500+

Sample of In-Feed Social Content for @ColumbiaCCE

Sample of Social Media Short-Form Video for @ColumbiaCCE

* Definitely not like a Wes Anderson film but our take on the trend!

Sample of Social Media Engagement Stories for @ColumbiaCCE

Sample of Social Media Copywriting for @ColumbiaCCE